The Calvin and Hobbes Wiki
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The traffic safety poster contest was a contest at Calvin's School that Calvin entered to win $5. Calvin entered the slogan "Be careful or be roadkill". His parents suggested the slogans "Before you cross, look each way and you'll get home safe each day" (suggestion by Calvin's mom) and "Cyclists have a right to the road too you polluting maniacs! I hope gas goes up to eight bucks a gallon!" (suggestion by Calvin's dad). Hobbes did the artwork (featuring a gruesome road accident) for $2.50 of the prize money. Calvin put chunky spaghetti sauce on the poster to create the illusion of gore. Calvin fantasized about becoming famous for winning the contest, but it was Susie Derkins' submission that won. Calvin tried to get his father to call the school board to give him the $5, but (foreseeably) to no avail. Susie's submission was never seen.

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